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Interesting.
Have to disagree with Apoc40k though. Hype will hurt sales for GW. If you know three months in advance that something is coming out, you can source second hand stock. One weeks grace, means you have to buy fresh models, or run the risk of your eBay not arriving, for release.
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06-06-2013, 01:06 PM
(This post was last modified: 06-06-2013, 01:07 PM by manrogue.)
I think one months worth of Hype would help sales, that is what goes on pretty much on the internet now anyway through forums with leaks. It affects casual players more as most mini wargame nerds know when the stuff is out and are waiting to pre-order the stock asd soon as it goes live.
If they knew in advance by a month what the pre-orders were we probably wouldn't be in the situation we are now with them low on stock of both the new Tau and Eldar stuff and unable to meet orders. Have a month to react to a sales spike is much better than a week.
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We have gone from 3 months, to 1 month, to 1 week. If it was hurting them, they would have reverted back Vince. Trust me, they would rather not have enough stock and sell out entirely at GW stores / online, than have a bigger stock base but with over 50% of sales coming from e-tailers, and plastic sat in their stores not selling.
I'm surprised it took them until 2013, to work this out. I would expect to struggle for a while to get anything out of most online stores, when it comes to brand new releases. If you want things on release, there is going to be a premium price tag.
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(06-06-2013, 07:31 PM)manrogue Wrote: They barely have a flat revenue in a growing market, keeping it flat only by raising prices far above inflation, so selling less each year.
So something clearly isn't working.
What was their significant change in 2004>2005?
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07-06-2013, 07:24 PM
(This post was last modified: 07-06-2013, 07:26 PM by manrogue.)
That was due to hype from Lord of the rings, from what i have read/remember.
At least i remember buying a lot of lord of the rings models even though i wasn't mini wargaming at the time and know a few friends who was not into wargames but bought LoTR models.
The dip is from when people lost interest/ stopped caring about LoTR.
It will be interesting to see what effect the hobbit has on sales over the next few years.
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If i recall correctly, The return of the king released in winter 2003 and LoTR hype was at its height then.
I think 4th edition 40K launched around 2004 as well, which would have helped sales in 40K
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